When it comes to selling good baked products, presentation is as important as the taste. As belonging to the bakery industry, you create delicious taste to bring happiness on your customer face but have you thought about how to showcase your product in a way that is both convenient and attractive?
Customers eat with their eye first, when your baked item looks attractive it will encourage them to buy your product. One of the best ways to showcase your product is the bakery boxes with windows. These boxes not only protect your food but also allow the customer to see what’s inside the box. Here in this blog, we will explore how much packaging boxes with windows are the game changer in your business.
What are bakery boxes with windows?
Boxes with windows are exactly what they sound like. A box which is strong enough to hold your baked items like cake, pastries and cupcakes with the window on front or upside down. This window is usually made up with transparent material like plastic, which allows the customer to see what’s inside the box.
Why should you use boxes with windows?
Attract customers with visual appeal:
Customers love to see what they are buying. A beautifully created delicious treat with the window will serve as a marketing tool for you. Packaging with a window displays your product without opening, drawing customer attention to the product and making them purchase the product. This will increase your sales.
Build trust:
Before buying, customers see the product through the window so they know what they are buying. It will decrease the chance of disappointment. This transparency in business makes happier customers and repeat business.
Protect your baked item:
The main feature of the bakery boxes is to protect your baked item. So, the boxes do not compromise on the safety of the product. It will provide the same protection to the product as without window boxes while adding a visual element.
Increase brand image:
Customized bakery boxes with windows also allow you to add your brand logo, appealing colors that represent any occasion or your brand. This will help you to create your brand image in the crowd.
How to choose the box packaging with window:
Not all the bakery boxes are manufactured the same. Here are some factors to consider when you choose the box packaging.
Size and shape:
Firstly, think about the baked item which you are selling. Do you need large boxes for the cakes or small boxes for cookies and cupcakes? Make sure that you pick the perfect size and shape for your product which does not damage your product. The window should be large enough to display your product but not too much that compromise on the structural integrity of the boxes
Window placement:
The window on the packaging boxes can be placed on the side or on the upside of the boxes, For example for the cookies and cupcakes you can place the window on the upside while for the larger cakes you can add the window on the front side.
Material quality:
Use the material which is hard enough to hold your product and to transport it. The material quality of the window should be strong enough that it does not tear.
- Boxes material: Bakery box packaging should be hard. Try to use sustainable materials like cardboard, kraft paper that will attract the coconscious customer.
- Window material: Bakery packaging boxes window should be made up of the thin plastic film which is clear and lightweight. You can also use polyethylene terephthalate packaging for windows because it has good resistance and is clearer.
Look for the customization options:
If you have a customization option you can add your brand’s logo, quotes related to your product seasonal or occasion related to them to make it more attractive. You can also add QR codes of your social accounts. This will bring customers directly to your website by scanning your QR code.
Eco-friendliness:
If sustainability is the option for your brand, you should choose the material that is made up from the biodegradable and recyclable material. Nowadays, sustainability is the main concern for many people because traditional packaging materials require centuries to decompose.
Compare prices:
Do not buy the first product you see in the market or website. Shop around to compare the price so that you find the best price for the box packaging.
Customer feedback:
Before buying any product from the market or from any website check the reviews about the product and the seller so it will make sure that you are getting the best product.
Conclusion:
Bakery boxes with windows are more than packaging. It’s a powerful tool to display your delicious baked product and to grow your business. By combining functionality with the visual appeal through the window, these boxes will attract customers to purchase, build customer trust, protect your product and enhance your brand recognition. Whether you are selling cakes, cupcakes or cookies, box packaging with windows will help you to stand out in the bakery industry.
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