Who Are Sam and Colby and What Merchandise Do They Offer?

In the ever-evolving world of digital creators, few have built a following as passionate—and as daring—as Sam and Colby. Known for their bold explorations of haunted places, abandoned buildings, and paranormal hotspots, the duo has become one of the most recognizable names on YouTube. But they’re not just thrill-seeking adventurers—they’re also savvy entrepreneurs with a rapidly growing lifestyle brand: xplr merch

So who exactly are Sam and Colby, and what kind of merchandise do they offer their millions of fans around the world? Let’s dive into their story and style.

🎥 Who Are Sam and Colby?

Sam Golbach and Colby Brock started as high school friends who bonded over making content and pushing boundaries. Originally gaining popularity on Vine with prank videos and comedy skits, the duo transitioned to YouTube, where they found their true niche: urban exploration and paranormal investigations.

Their content isn’t just about jump scares and spooky settings—it’s about storytelling, friendship, and confronting fear. Over the years, they’ve evolved into cinematic creators, producing series like The Paranormal, Hell Week, and Empath, which explore both physical danger and emotional depth. Through it all, Sam and Colby have remained authentic and vulnerable, which is a big part of what makes their fanbase so loyal.

Today, with millions of subscribers and billions of views, they’ve become more than influencers—they’re creators with a mission: to inspire people to explore the unknown and face what scares them.

🛍️ What Is XPLR Merch?

XPLR is the official merch and lifestyle brand founded by Sam and Colby. The name “XPLR” (short for “explore”) reflects the heart of their content and community: sam and colby merch

But XPLR Merch is more than just fan apparel. It’s a line of thoughtfully designed clothing and accessories meant to represent a mindset. Whether you’re watching from home or heading out on your own adventure, wearing XPLR means you’re part of something bigger.

👕 What Merchandise Do Sam and Colby Offer?

XPLR Merch covers a wide range of streetwear-inspired apparel and accessories. Here’s a breakdown of what fans can typically find:

1. Hoodies & Sweatshirts

These are staples of the XPLR line. Known for their oversized, cozy fits and bold logos or graphics, XPLR hoodies are perfect for casual wear or layering. Many feature exclusive designs tied to specific YouTube series or themes like fear, darkness, and self-discovery.

2. T-Shirts

From minimal logo tees to full graphic designs, XPLR’s t-shirt collection blends streetwear aesthetics with nods to the duo’s adventures. These tees are usually unisex, easy to style, and often sell out quickly.

3. Accessories

XPLR also offers beanies, hats, necklaces, wristbands, and stickers, often with subtle branding or meaningful symbols like their signature “Explore Everything” message or occult-inspired artwork.

4. Seasonal & Themed Drops

Special collections are often released around major video events or series—like Hell Week, The 25x Club, or The Attachment Project. These drops tend to be limited-edition, making them highly collectible for diehard fans.

5. Collaborations & Mystery Boxes

Occasionally, XPLR releases mystery boxes filled with exclusive items, as well as collabs with other creators or brands. These are designed to offer fans something unique and limited, often tied to specific video milestones or anniversary events.

🌟 Why Is Their Merch So Popular?

There are a few big reasons why XPLR Merch continues to sell out:

Emotional Connection: Fans feel deeply connected to Sam and Colby’s personal stories, making the merch feel like a piece of the journey.
Stylish Designs: XPLR gear isn’t just for fans—it’s genuinely cool streetwear that anyone can wear.
Limited Drops: The exclusivity makes each release feel special.
High-Quality Materials: Comfort and durability are clear priorities in every drop.
A Symbol of Identity: Wearing XPLR is like joining a global tribe of people who love exploring the unknown—both in the world and within themselves.

🧭 Final Thoughts

Sam and Colby have grown from viral creators into something much more: leaders of a movement that encourages people to explore boldly, live fearlessly, and express themselves fully. Their XPLR merch reflects that spirit—stylish, meaningful, and made for those who aren’t afraid to go deeper.

Whether you’re a longtime fan or just discovering their world, XPLR isn’t just merchandise. It’s a mindset you can wear.